Mike Morhaime, CEO and co-founder of Blizzard had this to say of the event:

BlizzCon will be held October 22-23 in Anaheim, California. If you are unable to attend, DIRECTV will televise coverage from the show floor, interviews, and demos. As a Pay Per View event, there will be a $39.95 price tag. For the same amount, there will also be a multi-channel live internet stream. Tickets can be bought at Blizzcon.com. Keep in mind that you must have a Battle.net account created in order to purchase them.

Keep in mind that tickets last year sold out in a matter of minutes, so if you’re interested in attending you’ll need to be ready precisely when the tickets go on sale. Are you considering going to BlizzCon this year?

Sources: Blizzard